Search Engine Optimization (SEO) is continually evolving. Because of this, the top ranking factors can vary from year to year. While the exact ranking formula is never fully fleshed out, there are certain things that you can do to improve your ranking potential in 2019 for your Chicago business. Below, we will be going over some of the top SEO tips to implement in 2019.
1. Publish High-Quality Content
Perhaps the most important thing that you will want to do is to be certain that you are publishing the highest quality content. Content remains the most important ranking factor because search engine providers wish to provide their users with the most top quality results. Therefore, you will want to take steps towards improving your content. Poor quality content is not going to be a value to visitors in Chicago looking to do business with you, and you will not achieve ranking benefits with it. By providing high-quality content, you can improve your page-on stats and other things that can enhance your ability to rank well.
2. Focus On Mobile Optimization
How well your website performs on mobile devices is another major factor that you have to consider when it comes to getting your site to rank as high as possible. Google and other search engine providers are well aware of how many people are actively using their favorite mobile devices daily. Because of this, they know that providing an optimized mobile experience is critical. Therefore, if your website is not correctly optimized to perform well on mobile devices, your website’s rankings will be punished because of it. Thus, you want to focus on the mobile optimization of your site including the scaling, navigation, responsiveness and the load times.
While keywords have become less important over time, they remain one of the primary criteria that determines what you rank for. Because of this, you want to analyze the keywords that you are targeting and figure out what your target market is searching for. This will enable you to effectively narrow down the specific keywords that you should be focusing on with your content. While you don’t want to keyword stuff, you want to input the right Chicago specifiic keywords in the content that you do publish to ensure that the search engines know what your content is about. To better understand how keywords work, search “Chicago SEO” and look at what the SEO experts are using for their keywords. You can emulate what they are doing with your own business.
4. Social Media
You want to remain as active and as engaged as possible on all of the social media networks. This will allow you to drive traffic to your website through your social media platforms and it can help you rank better overall.
You should be looking to leverage the power of video. Not only do videos rank well alone, but they provide you with a lot of organic traffic by themselves. This is just going to improve your ability to rank within the search engines for targeted keywords and key phrases.
Overall, there are plenty of things that you want to do to improve your website’s ranking potential in 2019. By following the many tips discussed above, you should be able to boost your rankings significantly.