What attracts readers to your article? Apart from the attraction, what makes the reader stick?
Better yet, do you think your headlines have the ability to rank high on search engines?
SEO is the lifeline of viral content. It determines whether your potential audience actually finds the article, and if they indeed find these articles, are you sure the reader will remain captivated. A captivation that will ensure they visit your page again and again. The role of the headline is to summarize the content of the blog post, build trust, grab attention and ensure that time pressed readers find what they need in the shortest time possible.
A great headline is one that gives your content high ranking on search engines as well as grabs the attention of the reader. If you have been aiming to appear on the first page of the Search Engine Results Page (SERP); the first question thereof is to ask yourself whether the headline has the appropriate amount of keywords that fits the most searched queries. Great tools to use in order to find out the element of keywords are LSI Keywords, Neil Patel, Google trends and Keyword.io. The most appropriate headline will match with the most searched queries. Therefore, such a headline ensures that driving more traffic to your content is as easy as 123.
I will guide on the most relevant tips for creating a great SEO friendly headline. Within those tips, you will learn what makes a great headline…great.
Keywords are the most common words, phrases, expressions or names that uniquely describe the subject context of your content. The keywords reflect what most people are searching, or are likely to search online. Here is how to properly use keywords.
Proper names include the specific spellings of particular places, people, organizations and companies that are mentioned inside your blog posts. The use of proper names entails using the most popular names by which a place is known, even if that entails the use of abbreviations, or clichés. The names of people should be complete and include both the last name and the first name. You might notice that the use both names goes against, the principals of the print media. Print media allows the journalist to only use a single name. Since blog posts and online content are meant to be arrived at through search queries, rather than a print media outlet from which you purchase a newspaper; Both names are important and especially when creating SEO friendly content.
To beat competition and stand out among the crowd of search engine results; which is almost to the tune of 130,000 and above per query, the headline must be unique. Therefore, you should put in mind what people are likely to search and what makes the article stand out.
Remember, that you are writing for people and not Search engines. Therefore, ensure that the content of your SEO friendly headline is captivating and traffic oriented. Can your article be shared, liked and your blog subscribed to? Consider the above tips.